Seed-stage product management with Makenzie

About the Mini-Course

Wondering how to prioritize product changes and manage your team in response to user feedback?

In this mini-course, Makenzie Stokel shares her seed-stage startup EVA's approach to lean product management. Includes:

• 📢 Collecting user feedback (which channels? how do they work?)
• 💭 How to prioritize product changes (what's worth building and when?)
• 🖥 Working with a development team (workflows? developer comms? Jira?)

About Makenzie & EVA

Makenzie Stokel and her cofounder Channing started EVA in 2016 in Nashville, TN in college at Belmont University. She oversees daily operations, marketing, and is the acting product manager for the company. EVA automates the process of booking entertainment. It is an online marketplace that connects private and corporate event planners with vetted entertainment they can book. EVA has 2000+ active entertainers and 200+ recurring clients using the platform. They are currently launching in 4 cities and plan to launch in 5 more in 2023. Makenzie has been acting Product manager for EVA for over 5 years.

Our Approach to Teaching

This mini-course is heavy on stories, examples, and screen-sharing. We believe in...

• Sharing from personal experience – what works for you?
• Showing, not telling – let me see it!
• Getting into the tactical weeds, because details matter – how does it work in-depth? what are some examples?
• We don't mind if you crank up video speed (1.2x is our fav) or skip what's not relevant for you – take what you love, leave what you don't!